Latest Work
A few projects throughout my career




My Journey
From Print and Web to Leading Design Teams.
At 10 years old, I decided to pursue a career in Graphic and Web Design. After earning my degree in 2010, I adapted to the industry’s shift from print to digital, discovering my passion for Product Design and UX/UI. Over the past 12 years, I’ve continuously evolved my skills, building design teams and digital products that positively impact businesses and lives.
While I’ve created many amazing things over the years, my greatest greatest creation of all is my wonderful family with my wife and daughters.
My Values
How I approach the design thinking process.
Outcome Oriented Design
Empathy for users, business and product needs have an equally important stake for me while designing solutions or leading teams. In addition to the Design Thinking Process, I employ the Jobs-to-be-Done framework based on Outcome Driven Innovation to innovate and measure the impact of design.
Better Together
Extraordinary products can only be created when the knowledge, skills and backgrounds of a cross-functional team are brought together. To achieve this, I leverage the 3 In-A-Box (3-IAB) agile model to drive myself and my teams to create meaningful, productive and strategic partnerships that foster innovation.
Empowerment Leadership
I lead by empowering and enabling my design team and the people around me. To achieve product and team success metrics, I leverage collaborative, consultative, persuasive and transformational leadership styles.
Always Learning
Embracing as well as adapting to change has been a cornerstone of my
values. Currently, I am advancing my leadership skills while geeking-out
in the realm of Artificial Intelligence; exploring my UX process in this
evolving space.
values. Currently, I am advancing my leadership skills while geeking-out
in the realm of Artificial Intelligence; exploring my UX process in this
evolving space.